Rivendell has been bucking trends with lugged steel bicycle frames, wool cycling clothes, cotton bike luggage and leather saddles since 1994. In an industry that introduces revolutionary technological advances every season, we've stuck to what works and have flown the flags of safety, comfort and lasting value for over twenty years now. These things don't get old, even when technology does. Rivendell bikes are designed to be used hard and handed down for generations of riders. And behind the fancy paint you'll find a commitment to quality, supply-chain responsibility, and a healthy work environment for our staff.
The mission is to offer an alternative to racing-centric bikes and parts, and to espouse a different approach to riding. And to resurrect and keep healthy many of the better ideas, designs, and styles of bicycles, clothing, and accessories that we personally like to use or wear.